Clik here to view.
5 Famous Movie Quotes that Prove VBMA is the Perfect Valentine
It’s almost Valentine’s Day, but showing your customers love should be a year-round activity. That being said, February 14th is when we are reminded of the way love should be, and all the cheesy...
View ArticleClik here to view.
Make Your Landing Pages Work Smarter For Your Business
Here’s a scenario: You’ve been using landing pages for quite some time and they’ve been a good source of gathering contact information from leads or for driving traffic to your main site. And it’s...
View ArticleClik here to view.
Discover CEO: “Everything Is Moving to the Phone”
At yesterday’s Executives’ Club of Chicago’s Global Leaders Luncheon, Discover Financial Services Chairman and CEO David Nelms said six words that should light a fire under any business that has been...
View ArticleClik here to view.
3 Avenues to Content Segmentation Success
We recently highlighted content curation as one of five ways you can reboot your content strategy this year. I’m back to dig a little deeper and demonstrate why it’s important to segment your content...
View ArticleClik here to view.
These Customer Service Quotes Will Inspire You to Change Your Service Philosophy
In marketing, you see a lot of listicles that don’t live up to the adjectives in their titles. But when we saw Salesforce Canada’s post, 30 Inspiring Customer Service Quotes and 4 Key Tenets to Live...
View ArticleClik here to view.
Let’s Get Personal: Customizing the Call Experience for the Consumer
Marketing has become extremely personal. Through vast amounts of data collection, marketers are able to tailor more interactions around the specific consumer. Promotional emails are addressed with my...
View ArticleClik here to view.
Tracking Mobile Call Conversions from Google Call Extensions
With the growth of mobile website traffic and the explosion of smartphone adoption worldwide, it’s more important than ever to understand the behavior mobile users exhibit when engaging with your...
View ArticleClik here to view.
Mardi Gras Comes to the Windy City: Beads + Brews with Ifbyphone and Built In...
Last night we partied Mardi Gras style, hosting 150 people at our headquarters in Chicago’s Loop for Built In Chicago’s monthly Built In Brews event. Built In Brews is hosted by a different high-growth...
View ArticleClik here to view.
Callers Are Ready to Convert, Make Sure You’re Ready to Talk
Do you have an efficient process in place to connect callers with the right agent right away? If the answer is “no,” then it’s about time. But why does speed matter? Leads contacted within the first...
View ArticleClik here to view.
3 Things You Must Understand About Mobile Marketing Today
We recently wrote about digital ad benchmarks and what they reveal about mobile vs. desktop conversions. There’s a lot to keep up with in regards to mobile in a marketing landscape changing as quickly...
View ArticleClik here to view.
Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call...
In Google’s most recent nod to the importance of mobile marketing they’ve introduced a new campaign type for AdWords users – the ‘Call-Only’ campaign. The ‘Call-Only’ campaign feature is geared towards...
View ArticleClik here to view.
How CEOs Can Lead When the Winds of Change Are Blowing
We joined the Executives’ Club of Chicago for breakfast this morning to hear Irene Rosenfeld, Chairman and CEO of the global snacking powerhouse Mondelēz International, discuss leadership in turbulent...
View ArticleMobile Web Dynamics Favor Advertisers and “Click-to”s
It’s a mistake to see the mobile Web as just a “smaller” version of the desktop Web. That mobile Web is really a whole new animal with completely different dynamics. Nothing makes that clearer than...
View ArticleDon’t Leave Home Without a Personal Concierge
VentureBeat reports that American Express customers can now take Reardon Commerce’s personal concierge with them when they leave home. It illustrates the converging of several trends: context-centric...
View ArticleA Clean, Well Lighted Path to Conversion
Mike Cooch outlines six basic essentials for a good website and delivers solid information on how to achieve it in this month’s Everon Technology Insider. Rule number six is: “Clear a conversion...
View ArticleMake it Easy on Your Customer
Biz Chicks Rule has some good advice for small businesses looking to get the most bang for the marketing buck. Author Bridget Wright highlights the importance of building relationships with customers...
View ArticleYour Biggest Competitor Could be Bad Design
One of my college teachers had a whimsical way of getting students to think about what they were doing and why. Instead of simply asking them to solve a problem or accomplish a task, he asked us “how...
View ArticleIn a Web 2.0 World, It’s All Direct Response Advertising
That’s the message of Brand Rant blog author Sean Duffy in his post, “All advertising is now direct response.” Duffy’s message is that because people can go to your website anytime and anywhere,...
View ArticleClick-to-Call Measures Value for Advertising Dollars
Chances are that belt-tightening is in your budget for the foreseeable future. That doesn’t leave much room for anything that can’t be justified in cold, hard numbers – including advertising. You have...
View ArticleNever More Than a Click Away
Travel Go, the Travel Channel’s new mobile travel information service offers a wealth of destination information to any Internet-connected mobile phone. And what’s even better is that when you’re...
View Article
